logo
Google Play App Store
Log In subscribe and/or renew Eeditions
  • Home
  • E-Edition
    • This Week Newspaper
    • Archives
    • Local Shops
    • This is Westfield
    • Search the Archives
  • News
  • Opinions
  • Sports
  • Community
    • Life Events
    • Community Calendar
  • Arts & Entertainment
  • Obituaries
    • Submit an Obituary
  • Classified
  • Legals
  • Advertise
    • Advertorial
    • Paid Political
    • Sponsored Content
  • subscribe and/or renew
  • Contact
    • Home
    • E-Edition
      • This Week Newspaper
      • Archives
      • Local Shops
      • This is Westfield
      • Search the Archives
    • News
    • Opinions
    • Sports
    • Community
      • Life Events
      • Community Calendar
    • Arts & Entertainment
    • Obituaries
      • Submit an Obituary
    • Classified
    • Legals
    • Advertise
      • Advertorial
      • Paid Political
      • Sponsored Content
    • subscribe and/or renew
    • Contact
  • Home
  • E-Edition
    • This Week Newspaper
    • Archives
    • Local Shops
    • This is Westfield
    • Search the Archives
  • News
  • Opinions
  • Sports
  • Community
    • Life Events
    • Community Calendar
  • Arts & Entertainment
  • Obituaries
    • Submit an Obituary
  • Classified
  • Legals
  • Advertise
    • Advertorial
    • Paid Political
    • Sponsored Content
  • subscribe and/or renew
  • Contact
    • Home
    • E-Edition
      • This Week Newspaper
      • Archives
      • Local Shops
      • This is Westfield
      • Search the Archives
    • News
    • Opinions
    • Sports
    • Community
      • Life Events
      • Community Calendar
    • Arts & Entertainment
    • Obituaries
      • Submit an Obituary
    • Classified
    • Legals
    • Advertise
      • Advertorial
      • Paid Political
      • Sponsored Content
    • subscribe and/or renew
    • Contact
Are Exclusive House Listings a Good Idea?
Sponsored Content
SUSAN MASSA BROKER ASSOC. on
April 14, 2021
Are Exclusive House Listings a Good Idea?

Have you ever heard the term “exclusive” listing — it refers to a property that is not broadly marketed to the public, but instead offered by word of mouth or other very little marketing if any.

A seller may find this to be an option for a few reasons: 1. They think they won’t have to put up with the hassle of showing their home to a lot of people. Or they like the idea that they can enjoy privacy while their home is “quietly” almost invisibly marketed.

However, a biggest disadvantage is the lack of exposure to the full market.

Doesn’t it make sense that any home or condominium is more likely to sell, and at a better price and terms to the homeowner if the more people know about it?

The first step for broad exposure is getting a home into the Garden State Multiple Listing Service (GSMLS). There are thousands of New Jersey real estate agents in the area with buyer clients and the GSMLS is the portal to thousands of brokers and agents. Even to their Web sites and to National and Regional real estate search portals. More than 92 percent of today’s buyers across all price ranges start their home search on the internet, so why wouldn’t a seller want to be there?

Many decades ago, the real estate industry, brokerages and agents created the MLS for the express purpose of sharing information. It was created to broaden the marketplace for the sale and leasing of homes condominiums, and most remarkably, established the rules of the road for real estate firms to cooperate with each other while still competing with each other in the marketplace of listing and selling Real Estate. The GSMLS service assists in the everyday business model and. most importantly, buyers and sellers alike have benefited from a form of marketplace that fosters the wide dissemination of information and the market-based transactions that flow from that.

Can there be situations where a seller needs to choose to go the “exclusive” route? Yes of course, but those situations are very few and far between. Every seller should know that no real estate firm has all the buyers, or even the majority of buyers. Anyone who says otherwise simply is wrong.

What’s important to note is actively marketing your home or condominium on the GSMLS will provide the marketing exposure to attract the best price and the best terms you are looking for. If it is not on the GSMLS most buyers will never know about your home that was on the market for sale and if being tagged as “exclusive” sellers missed out on all those buyers and buyers missed out on those homes.

SELLERS Think twice if you are a homeowner contemplating a “exclusive” listing agreement even if it’s for week or few days or 1 day. By marketing your home thru the GSMLS will provide Best Price and Terms maximum exposure with maximum results.

Visit: njhomeshowcase.com.

ePaper
coogle_play
app_store
ePaper
coogle_play
app_store
Most Read
Janet Bradway Kameros
Obituaries
Janet Bradway Kameros
Thursday, September 18, 2025
Janet Bradway Kameros, a long-time resident of Scotch Plains, NJ, peacefully passed away at age 87 near her family in Greensboro, GA. Jan’s life was d...
this is a test
Main, News
1958 Cuban Cuisine Reopens Following Mandated Closure
By KATIE MOEN 
Thursday, September 11, 2025
WESTFIELD — 1958 Cuban Cuisine, a Westfield restaurant that was cited for unsanitary conditions last month, has reopened with a satisfactory rating af...
this is a test
Main
Clark BOE Prepares for Referendum, Nov. Election
By KATIE MOEN 
Thursday, September 11, 2025
CLARK — Clark residents will be heading to the polls next week to weigh in on a $34.8 million bond referendum that school officials say will help to c...
this is a test
Cranford Meeting Disrupted By Dance Protest
Main, News
Cranford Meeting Disrupted By Dance Protest
By KATIE MOEN 
Thursday, September 18, 2025
CRANFORD —Aregular meeting of the Cranford Township Committee took an unexpected turn when William Thilly, an independent candidate currently running ...
this is a test
Paid Political
Westfield Would be Lucky to Have a Mayor Like Jeremy Berman
Wednesday, September 17, 2025
I am proud to submit this letter in support of Jeremy Berman for mayor. My family and I moved to Westfield in the summer of 2020—a time that was anyth...
this is a test
This site complies with ADA requirements

© Copyright The The Westfield Leader

  • Contact
  • Privacy
  • Accessibility Policy
This site complies with ADA requirements

© Copyright The The Westfield Leader